Course curriculum

  • 1

    Introduction Stuff

    • A message from the instructor

    • Before we begin...

  • 2

    Module 1: Intro to Facebook and Instagram

    • Bit of background to the beast that is Facebook

    • Live webinar: setting up a Facebook page

    • Live webinar: setting up your Insta profile

  • 3

    Module 2: Intro to Twitter and LinkedIn

    • Where Twitter and LinkedIn started from

    • Live webinar: setting up a Twitter profile

    • Live webinar: setting up your personal LinkedIn profile

    • Live webinar: setting up a company page on LinkedIn

  • 4

    Module 3: Branding your business for social

    • Intro to Module 3

    • Creating your Social Skin

    • Exercise: What's your brand?

    • Mindset - expert advice from Ali Poulton

    • Exercise: Change your mindset

    • Module 3 feedback

  • 5

    Module 4: Who are you selling to?

    • Intro to module 4

    • Creating customer profiles - is it really worth it?

    • Customer profile examples

    • Exercise: Create your own customer profiles

    • Channel demographics

    • Exercise: Let's see those pages!

    • Module 4 feedback

  • 6

    Module 5: A content plan to avoid tumbleweed

    • Week 5

    • Engage and be engaging - choosing content your customers WANT to see

    • Exercise: Choose your content themes

    • You don't need to be a Graphic Designer to create AWESOME content

    • Content curation - the other half of the equation

    • Exercise: create a draft content plan

    • Week 5 feedback

  • 7

    Module 6: You need a megaphone...

    • Intro

    • Influencers - a 21st century creation

    • Finding YOUR influencers part I

    • Finding YOUR influencers part II

    • Exercise: Amplification - who will help you grow

    • Hashtags - what are they and why do you need them

    • Exercise: Choose your hashtags

    • Module 6 feedback

  • 8

    Module 7: Advertising on social 101

    • Intro to the Ads module

    • Facebook Ads that work.pdf

    • Setting up your Pixel

    • Using the Event Set Up Tool

    • Advert set up - crib sheet

    • Creating custom audiences

    • Anatomy of a successful ad

    • Did it work?? Understanding your results

    • Exercise: set up some audiences and maybe even an advert

    • Module 7 feedback

  • 9

    Module 8: How do you know if it's working???

    • Intro to the Insights module

    • Be insightful.pdf

    • Twitter Analytics - a whistle-stop tour

    • Facebook Insights - a whistle-stop tour

    • Instagram Insights - walkthrough and other options

    • LinkedIn stats - personal profiles

    • Exercise: Check out your data

    • Module 8 and whole course feedback

Bonus material

Not only do you get all the information above, you also get some stuff for free!

  • Facebook group

    Don't underestimate the value of learning alongside others. In this Facebook group you can share your ideas, ask for feedback and generally learn from each other as much as from the course. These groups often "make" a course.

  • Weekly live check-in from course creator

    Each Thursday there is a Live in the Facebook group where you can ask questions, give feedback, and generally pick my brains. An hour of my time usually costs £75 and you will get 8 of them for free!

  • 2 FREE follow up Power Hours

    Completing the course is only one stage of the journey and often it's the easiest. Then you need to implement it, and that is often where things fall down. I am therefore including two Power Hours for FREE to keep you on track. The first one is 2 weeks after you complete the course, with the second one 4 weeks after that.

Oh it all sounds so good!

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